Ann Miller, better known as The Dram Queen, approached us at the end of 2023 on the
recommendation of a client. She already had a website but was aware it needed to work
harder for her. In particular, she wanted to integrate a professional booking system,
improve her SEO, and add the right legal policies to give her business credibility and
protection.
When we met in January, it was clear Ann needed more than a quick fix. Her goal was a
long-term improvement in how her site functioned, looked, and performed in search
engines. We presented her with two options: a one-off redesign or an ongoing support plan.
She chose the latter, committing to a monthly package that gave her not only a refresh of
her site but also continued SEO monitoring, technical support, and space to keep improving
over time.
Over the following months we:
– Revamped the website design for a cleaner, more professional and mobile-friendly look
– Integrated the FareHarbor booking system so visitors could book tastings and courses
directly
– Conducted SEO audits and built a keyword strategy tailored to whisky tourism in Speyside
and Scotland
– Advised on and implemented policies and disclaimers to ensure legal compliance and
customer trust
– Provided steady technical support and updates through the support plan
The impact was immediate and lasting: Ann’s site looked sharper, bookings became easier
for customers, and her online visibility grew through a more structured SEO approach. The
ongoing support gave her the confidence that her website would not only remain current
but also continue to evolve with her business.
For The Dram Queen, this wasn’t just about a redesign — it was about creating a
professional online platform backed by consistent support, ensuring her expertise is
matched by a digital presence she can rely on.

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